So it is possible to make money out of Twitter, though of course it helps if you are already a multi-billion sales international company! @DellOutlet is used by Dell for the promotion of exclusive (to Twitter people) discount and offers. This, of course, allows you to directly track how successful your advertising is. Dell say they have made $2 million in revenue from sales achieved through the Twitter account.
Dell as a whole took in $61 billion on revenue so in the scheme of things its rather small beer, at the moment!
Friday, June 12
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Social Media Web 2009.07 - (c) trash80 media services 2009
Interesting figures from Dell. There's a good blog post suggesting that the news might be less rosy than presented (http://digitalseachange.blogspot.com/2009/06/dell-sells-litter-via-twitter-but-at.htm). In essence, what's it cost Dell to run the Twitter account since set-up?
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